About the Project
In order to enhance the consumer behaviour to chance their consumption patterns in a way that their choices would be better for the environment the
CoCo project chooses gamification as the strategic attempt. CoCo wants to promote social inclusion and is aiming to create outreach to people with
fewer opportunities, but at the same time being open to all citizens.
Therefore the CoCo partners made initial need-assessments in target communities they did choose in their country. The need-assessments were
done amongst adult educators working in formal and informal trainings, especially with socio-economic disadvantaged people, and amongst adult
citizens, who are mostly not yet involved in regular education, both within the choosen target communities and areas.
The game should be attractive to play by the people in these target communities. In a Game Jam with people from all partner countries, that took
place in Berlin in December 2022, several game ideas were surprisingly already developed based on the need-assessments and the wishes of the
partners concerning their communities to get an education mean for what they see they need to approach the very special need concerning
conscious consumption in their choosen community.